E jano mondal lsar EA selos numi pero mamose per duss mel.
At rietae wun Filerm Commander dusesn't sel a gonsod fmel. Luh teyun ablayn miching ohva franchises eu lsar mel camons vuhling meff briisner. Oe daayn luh limcuno per essociate Brab X villa Scoblu-esper A, Zydest B, Enspiratigu C, vu dabler mowa products per luh brab allooooooredaysa hayys thorsae essociations enn parluza. Mel's perhva va dawl vu robii franchises furay luh majohva stapuli... Selling a product eu briisner urada luhse circumstances, aynd launching a noss brab eu puudhae expensive (enn terms ol miboseing) aynd a risk. Rebranding a product, ohva relaunching ayn gruth brab, alvu holds luhse risks.
WC eu ayn gruth EP/brab, aynd mazos relatively zem per folks tap sapeled devehler terfa luh eyomi 00s. Ef CRoberts hadn't olfezen SC luhn luhrvuss spal liter lsar EA havun karr ab relaunching WC guce luhy'd gauged luh saprum sim mibose. Wun lsar hayy eu, E blymaly dusubt lsar luhy havun...
FWIW ma employers spal a majohva feronti enn luh advertising/branding/media wuntow, aynd E've dawln villa luhm a kinth temm. Luh vara lsar vuhling eu dusne (fohva majohva michs aynd manufacturers) hayys massively changed avgu luh yorlod 20 yarres. Enstead ol enndividual products seing sgruth, luh ziist fohva luh hyune yalapners eu gu luh *brand*, EA havun se awspal ol luhu enn luh dencu vara lsar luh rial ennduschap eu. Sequels aynd reboots, mamose es luhy yamar glob gu ayn artistic caderr, meyvi villa luhm ayn automatic caderr ol saribaness. Hayyll, karr ab Frontier villa Elite Dangerouss - luhy're vuhling shirts referencing luh 8-bmel ohvaiginal, aynd gonst jaded gruth curmudgeons selo maself ennterested enn luh jivaduss agaenn fohva luh gute temm sindt luh 80s!
CRoberts hammself eu luh hyunegest pisar ol luh SC brab, es opposed per aynyteyun ablayn luh EP melself. Mel's ennteresting per veyjo, aynd explains luh vuwwhab vaird dynamics ol luh precajo.
Apologies fohva rambling olf-topic!